Après Ski Episode 3: Q & A with Joey Gibbons
The LED Light Suits were rad. Where did you get those?
Joey: Our guests loved this unique experience and Lynsey Dyer was the one who brought them to us. Sweetgrass Productions is where you can you can find them, at http://www.sweetgrass-productions.com/.
There seems to be a lot of chatter on social media around the term “butler.” Would you like to comment?
Joey: We are in the concierge business. We’re all about doing whatever it takes to look after people when they come to Whistler and to ensure that they have an incredible time. Whether our guests refer to what they are looking for as a “butler” or “concierge,” we want to make sure to give them an outstanding experience.
There were conversations on Twitter that the TV show Après Ski was not showcasing your company in a positive light. What are your thoughts?
Joey: Going into this we understood that NBC would want to showcase drama amongst the team. From what I understand, this attracts viewers. Our focus was to showcase Whistler for its beauty and for Whistler to become an actual character in the show. I guess our business will be seen as having some drama in it. However, based on all of the bookings and feedback we are getting, I think more people saw the beauty of Whistler as opposed to the drama of the TV show
You were just in the U.S.A. What was the feedback you were getting?
Joey: Everyone who I spoke to loved the show, commented on how beautiful Whistler was and expressed how lucky I was to live in such an incredible place.
Your main purpose for the show was to drive business to Whistler and showcase its beauty. Is it working?
Joey:Yes! I really do believe it is working thanks to all of the awesome experiences that our partners have put on for the guests. It’s also working because of the incredible job that Tricon and NBC did showcasing Whistler. The traffic on the Gibbons Life concierge website page has increased by 4810 per cent and we are receiving a steady flow of bookings from around the world.