Gibbons Takes on the ALS Ice Bucket Challenge
A Tribute to Superdad
When our CEO, Joey Gibbons, was one year old he lost his Grandpa to Amyotrophic Lateral Sclerosis (ALS), otherwise known as Lou Gehrig’s disease. Known as “Superdad” it was a huge blow to the family to lose such a treasured man, and frustrating because there was nothing they could do – and there still wasn’t, until the ALS Ice Bucket Challenge came about.
ALS is a rapidly progressive, invariably fatal neurological disease that attacks the nerve cells responsible for muscle action we are able to control, such as those in the arms, legs, and face. The disease belongs to a group of disorders known as motor neuron diseases, which are characterized by the gradual degeneration and death of motor neurons.
Joey’s cousin, Steff Woodward, reached out after watching the ALS Ice Bucket Challenge go viral to see if there was anything Joey could do to help spread the word in Whistler. His brother, Matt Gibbons, then issued him the challenge – he had 24-hours. Our very own business development manager, Katrina Frew, also got nominated so Joey had some company under the bucket.
The ALS Ice Bucket Challenge
In case you don’t know how the #IceBucketChallenge works here’s the breakdown:
- Someone nominates you to pour a bucket full of icy water over your head with a time limit of 24 hours
- You then have two choices…
- You pour a bucket of ice water over your head and donate $10 OR you don’t do the bucket and donate $100
- If you choose to go for the ice bucket then you get to nominate another three people to complete the challenge
The campaign raises both awareness and money for a disease that isn’t often in the public eye, and we’re proud to be part of that.
For each of our nominees that complete the challenge Gibbons will donate $500 to the ALS Association.
Watch how the whole Gibbons team – Longhorns, Buffalo Bills, Tapley’s, Garfinkel’s, FireRock Lounge and Deep Cove Brewery and Distillery – was nominated for the ALS Ice Bucket Challenge. It’s on Whistler, you’ve got 24 hours.