The road to the World Ski & Snowboard Festival began in 1994 with the World Technical Skiing Championships. The event brought together ski champions from various disciplines and attracted a large number of ski media who, up until that time, had never been to Whistler. It seeded the idea of developing an annual event with the potential to attract top athletes and media to the resort at a time when Whistler was just beginning to emerge as an international destination.
The dream? Showcase April’s typically awesome snowpack, solidify Whistler’s growing reputation as mecca for mountain culture and throw the final fiesta of the season.